Curate useful content

  • Rather than just snapping ‘Buff Gary’ on the power rack from different angles, change up your subjects and backgrounds so that your content is always visually appealing.
  • Use #shareable hashtags that won’t just be meaningless shared around by similar companies.
  • Alongside inspirational content, provide useful content – short videos that demonstrate the right way to do a complex new yoga pose for instance, or Instagram stories that guide audiences through an abtacular workout routine.
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