To build up any brand presence and to attract new followers, consistency is key. This nugget of advice encompasses both your posting rate and your aesthetic. For instance, if they find you in the ‘Discover’ section of Instagram or through one of your ads, and click through to see more of the beautiful same, they’re far more likely to hit that ‘follow’ button. A consistent output of content will be incredibly useful in itself to your audiences, who hunger for daily motivation to keep them on track and out of bed for early morning runs or crow poses in the morning cold. Fitness is, after all, something you can never just ‘achieve’ – it’s something you have to work at every day just to maintain. By keeping strong on social media, you’re helping your followers keep strong too.